Websites for Therapists and Counsellors

Web Design for Therapists & Counsellors Web321 Marketing works with therapists. We convert website visitors into your clients. Imagine having your site is just work. That’s what we do: WordPress support and Web Design A powerful web presence is an excellent way for counsellors to connect with new patients. A website can provide that never-before-seen insight into how a therapist conducts their practice. It’s a fantastic way to stand out and help people. There is a formula for building a successful website for your psychological counselling practice. Here are 9 winning tips for getting a therapist’s web design right. Declare Your Specialty Looking for a therapist is a daunting process. Prospective clients often work better with a therapist who is tuned into their needs and the issues that bring them to a counsellor in the first place. Define your specialty – and your ideal patients – and find ways to speak to them. As you build up a list of successes, your referral network will help bring new patients to your practice. Make sure you list your specialties prominently on your website, and make sure to use the correct copywriting techniques to help you attract your ideal clients. Let’s say, for example, that you are a marriage counsellor and you want to attract the attention of couples who are struggling with infidelity. You can create a landing page on your website dedicated to couples struggling with infidelity and then use marketing techniques like PPC to drive traffic to that page. In short, if you want to attract your ideal clients, you need to be able to show them that you can provide them with the treatment they need. *A Great Logo* The header of your website is the topmost section of your site: it’s the first thing you see when you land on the site, and it’s likely the last thing you see when you depart. The header is one of the most critical sections of a website design because it’s where you place your logo (and any additional branding elements) and site navigation, a key element of good user experience. The header should be designed in a way that immediately tells the reader what your site is about. Your logo needs to be clear at a distance. It should use a colour scheme you can get behind. In other words, the logo colours should be attractive, and something you like. While on the topic of colour: use colours that evoke certain concepts. For example, yellow and red are often associated with food, so those colours may not be ideal for most therapists. Clear Navigation More choice = less satisfaction. Good website navigation has six or fewer main navigation destinations and those sections may each need sub-sections. On our websites, we typically put these elements into the navigation: Home Services About Blog Contact *Calm, Inviting Photography* There is one constant of therapy: therapists work to get people to a better place. Counsellors help their patients work through trauma or address other issues through therapy. The key is to put people at ease and make them receptive to your intended message. All of your image assets need to be calming – even at the risk of making your website look similar to those of others in the field. Sources like Pexels, Pixabay and Flickr have great available images for no cost. Clients who work with us can tap into our supply of royalty-free stock images. *Expert Opinion Articles* Speaking on a specialty topic, called “authority marketing”, can help you build trust with your audience. A therapist can share their insights into issues. They can even give away critical pieces of their expertise. The best thing about good advice: it still takes expertise to execute it. If clients can see themselves in an article, they are closer to engaging a therapist for what they need to work through. *Contact Information* Make it easy to find your office, phone number, email address and business hours. We will usually set up a Google Business account for a client; this ensures Google has all of this information so that people can find it easily. We will usually put the contact information in the footer of the therapist’s website to make it easy to find. *A Booking System* The back-and-forth of availability can be painful, requiring a receptionist (or the therapist themselves) to run interference. -------------------------- Contact us to get started with your web design!